Consumers Expect Pesticide Safety in Cannabis to Mirror Pesticide Safety in Food: Meeting Expectations

Consumer expectations for pesticide safety in cannabis mirror their expectations for pesticide safety in food. Unfortunately, these expectations have been shaped largely in response to ubiquitous organic and ‘natural’ marketing from the food industry. In this new and growing cannabis market, consumers rightly expect to receive products free from harmful levels of pesticides. Unfortunately, it is difficult for the cannabis market today to meet those expectations. Learn about the hurdles and solutions cannabis science professionals are facing in product safety.

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